Speaking about the young and energetic brand, Vinod  Bisht, Associate Vice President - Events, Delhi Daredevils, GMR Sports Pvt. Ltd., says, "We wanted a space that is young and lively considering the team that we have and the city we represent. A lot of emphasis was laid on including elements that define the team like the merchandise, 3-D stickers representing the team and city, sporty furniture, AC ducting with the brand name in several languages and the overall colorful space, which brings in an energetic vibe.